Our Mission

SexTech TO aims to build a community of sextech professionals working in the Greater Toronto Area, to cultivate relationships that spark collaboration, creativity, and innovation.

Meet the Team

  • Headshot of SexTech TO Founder Alexandra Friedman, wearing a dark green turtleneck and smiling at the camera.

    Alexandra Friedman

    (she/her)

    FOUNDER

    Alexandra founded SexTech TO in 2022 with the vision of establishing an infrastructure for the sextech industry to thrive in Toronto. In SexTech TO’s first year, Alexandra organized and hosted four successful networking & educational events. Alexandra has many years of experience in the sextech & sexuality industries, including such roles as E-Commerce Manager at sex toy retailer Good For Her, and Assistant Community Manager at Make Love Not Porn. After enrolling in SexTech School in 2022, hearing other founders’ stories inspired Alexandra to create Toronto’s first sextech conference and establish a passionate local community. Alexandra is committed to including everyone in creating the future of the sextech industry - especially those whose voices often go unheard. SexTech TO strives to build a community where people feel welcome, safe, curious, and excited to explore and contribute to this vital and growing industry.

  • Erin York in a bright pink shirt smiling at the camera.

    Erin York

    (she/her)

    EVENT PRODUCER

    With a career background as colourful as she is, community has always been the through-line for each of Erin’s professional opportunities. From being a tech consultant in the SaaS space, to becoming a certified Sexpert Consultant and now co-creating the inaugural SexTech TO Conference, Erin strives to empower people with the knowledge and know-how to embody their fullest expression as a sexual being and to have fun doing it. 

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“Sextech” refers to a growing industry that combines technology with human sexuality, aiming to enhance and improve various aspects of sexual wellness.

Sextech encompasses a range of products and services that cater to diverse needs and desires, promoting a culture of acceptance and exploration.

What is SexTech?

Key Areas

Enhancing Pleasure

Sextech offers a plethora of devices, apps, and virtual reality experiences designed to enhance pleasure and intimacy. From smart toys to immersive content, these innovations aim to elevate sensual experiences and promote personal well-being.

Accessibility and Inclusivity

With a focus on inclusivity, sextech aims to break down barriers and cater to a diverse range of needs. This includes products and services tailored for individuals with disabilities, LGBTQ+ communities, and various gender identities, ensuring that everyone can access and benefit from advancements in sexual technology.

Privacy and Security

The sextech industry especially recognizes the importance of privacy and security. Manufacturers and developers implement robust encryption, secure data storage, and privacy settings to protect user information and ensure a safe and confidential experience.

Education and Empowerment

Sextech embraces the power of knowledge, providing educational platforms, online courses, and interactive apps that promote sexual health, consent, and communication. By empowering people with information, sextech helps support healthy & fulfilling relationships.

Communication and Connectivity

Sextech leverages the latest technology to facilitate communication and connection between individuals, couples, and communities. From platforms for anonymous discussions to virtual meetups, these tools bridge distances, encourage open dialogue, and offer a sense of belonging.